AIWheelTech vs CAM Systems.
CAM Systems has supplied software to the UK tyre trade since 1981: Cameo for depots and wholesalers, GMS Automate for garages and tyre businesses, and CAM Connect for selling tyres online. It states more than 4,500 active users across 2,500 depots. AIWheelTech is a newer platform centred on the customer-facing website, an AI sales agent and audited alloy wheel fitment, with published prices from free. A wholesaler or a multi-site tyre group is better served by CAM. An independent shop, a wheel retailer or a refurbisher that wants a managed website and AI assistant at a published monthly price is better served by AIWheelTech.
What each one does.
The CAM Systems column repeats what CAM Systems says on its own website, read on 12 October 2026. Where we have nothing sourced to say, we point you to them.
| AIWheelTech | CAM Systems | |
|---|---|---|
| Built for | Wheel and tyre retailers, tyre shops, garages, refurbishers and wholesalers | Tyre wholesalers, multi-site retail groups, independent tyre depots and mobile fitters |
| Pricing | Published. API from free, single tools from £15 a month, websites from £99 a month | Not published |
| Customer-facing website | Yes. The website is part of the product, built, hosted and maintained for you | Yes. CAM Connect is an e-commerce plugin for garage websites; website design and SEO are offered as services |
| Online booking | Yes, into the bay diary | Yes. Bookings feed the digital diary |
| Alloy wheel fitment checking | Yes. PCD, centre bore, offset and width checked against each vehicle before a wheel is shown | A tyre and wheel fitment catalogue is offered as a data service |
| AI sales assistant | Yes. Ally sells and books, Whell answers technical questions | See their website |
| Customer languages | Yes. The site and the assistant switch to the customer’s language | See their website |
| Automated marketing content | Yes. Blog, local pages and social posts written from completed jobs | Data-driven marketing, automated emails and SEO content services |
| Supplier connections | Daily price and stock files from tyre wholesalers, plus wheel supplier price lists | Stock and pricing from UK wholesalers; parts quoting with GSF and NAPA |
| Accounting | Own invoicing and an accounts module. No connector to Xero, Sage or QuickBooks | Integrated accounts with Making Tax Digital compliance |
| MOT | DVSA MOT history lookup on the site and through the API | MOT scheduling and reminders in GMS Automate |
| Multi-site | Several sites and stores run from one console | Yes. Stock control across multiple sites |
| Tools sold on their own | Yes. Each tool and the API are sold on their own | See their website |
| Track record | New. The company was incorporated in 2026 | Founded 1981. States 300+ customers and 4,500 active users across 2,500 depots |
- You are a tyre wholesaler and need a B2B ordering platform and warehouse management.
- You run a multi-site group and need stock control and accounts across every depot.
- You want a supplier with four decades in the UK tyre trade.
- You need vehicle health checks on a tablet in the workshop.
- You want an AI assistant on the website that sells, answers fitment questions and books.
- You sell alloy wheels and want fitment checked per vehicle in the customer’s basket.
- You are a refurbisher, detailer or mobile fitter and want a site built for that trade.
- You want published prices and a monthly term with no tie-in.
- You only want the data: the fitment API starts free and is £99 a month for full fitment.
The short version.
Is AIWheelTech an alternative to CAM Systems?
Can AIWheelTech be used alongside CAM Systems?
How much does AIWheelTech cost compared with CAM Systems?
Sources for the CAM Systems column, read on 12 October 2026:
CAM Systems is a trade mark of its owner. AIWheelTech is not affiliated with CAM Systems. If anything here is out of date, tell us and we will correct it.
See your store on the spine.
Tell us about your shop and what you want to automate. We'll show you exactly how it'd run: live, on your own catalogue. No slides.
- A working demo against your real products
- Turnkey store or single tool, your call
- Straight talk on cost and timeline