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AIWheelTech vs CAM Systems.

CAM Systems has supplied software to the UK tyre trade since 1981: Cameo for depots and wholesalers, GMS Automate for garages and tyre businesses, and CAM Connect for selling tyres online. It states more than 4,500 active users across 2,500 depots. AIWheelTech is a newer platform centred on the customer-facing website, an AI sales agent and audited alloy wheel fitment, with published prices from free. A wholesaler or a multi-site tyre group is better served by CAM. An independent shop, a wheel retailer or a refurbisher that wants a managed website and AI assistant at a published monthly price is better served by AIWheelTech.

Side by side

What each one does.

The CAM Systems column repeats what CAM Systems says on its own website, read on 12 October 2026. Where we have nothing sourced to say, we point you to them.

AIWheelTechCAM Systems
Built forWheel and tyre retailers, tyre shops, garages, refurbishers and wholesalersTyre wholesalers, multi-site retail groups, independent tyre depots and mobile fitters
PricingPublished. API from free, single tools from £15 a month, websites from £99 a monthNot published
Customer-facing websiteYes. The website is part of the product, built, hosted and maintained for youYes. CAM Connect is an e-commerce plugin for garage websites; website design and SEO are offered as services
Online bookingYes, into the bay diaryYes. Bookings feed the digital diary
Alloy wheel fitment checkingYes. PCD, centre bore, offset and width checked against each vehicle before a wheel is shownA tyre and wheel fitment catalogue is offered as a data service
AI sales assistantYes. Ally sells and books, Whell answers technical questionsSee their website
Customer languagesYes. The site and the assistant switch to the customer’s languageSee their website
Automated marketing contentYes. Blog, local pages and social posts written from completed jobsData-driven marketing, automated emails and SEO content services
Supplier connectionsDaily price and stock files from tyre wholesalers, plus wheel supplier price listsStock and pricing from UK wholesalers; parts quoting with GSF and NAPA
AccountingOwn invoicing and an accounts module. No connector to Xero, Sage or QuickBooksIntegrated accounts with Making Tax Digital compliance
MOTDVSA MOT history lookup on the site and through the APIMOT scheduling and reminders in GMS Automate
Multi-siteSeveral sites and stores run from one consoleYes. Stock control across multiple sites
Tools sold on their ownYes. Each tool and the API are sold on their ownSee their website
Track recordNew. The company was incorporated in 2026Founded 1981. States 300+ customers and 4,500 active users across 2,500 depots
Choose CAM Systems if
  • You are a tyre wholesaler and need a B2B ordering platform and warehouse management.
  • You run a multi-site group and need stock control and accounts across every depot.
  • You want a supplier with four decades in the UK tyre trade.
  • You need vehicle health checks on a tablet in the workshop.
Choose AIWheelTech if
  • You want an AI assistant on the website that sells, answers fitment questions and books.
  • You sell alloy wheels and want fitment checked per vehicle in the customer’s basket.
  • You are a refurbisher, detailer or mobile fitter and want a site built for that trade.
  • You want published prices and a monthly term with no tie-in.
  • You only want the data: the fitment API starts free and is £99 a month for full fitment.
Straight answers

The short version.

Is AIWheelTech an alternative to CAM Systems?
CAM Systems has supplied software to the UK tyre trade since 1981: Cameo for depots and wholesalers, GMS Automate for garages and tyre businesses, and CAM Connect for selling tyres online. It states more than 4,500 active users across 2,500 depots. AIWheelTech is a newer platform centred on the customer-facing website, an AI sales agent and audited alloy wheel fitment, with published prices from free. A wholesaler or a multi-site tyre group is better served by CAM. An independent shop, a wheel retailer or a refurbisher that wants a managed website and AI assistant at a published monthly price is better served by AIWheelTech.
Can AIWheelTech be used alongside CAM Systems?
Yes. Registration lookup, MOT History, the vehicle and wheel selector and Ally are snippets that run on any website, and the fitment API can be called from any system. A business can keep CAM Systems for its back office and add AIWheelTech to the website in front of it.
How much does AIWheelTech cost compared with CAM Systems?
AIWheelTech publishes its prices: the API is free for 1,000 calls a month, single tools start at £15 a month and websites start at £99 a month plus a build fee from £495. For CAM Systems pricing, see their website.

Sources for the CAM Systems column, read on 12 October 2026:

CAM Systems is a trade mark of its owner. AIWheelTech is not affiliated with CAM Systems. If anything here is out of date, tell us and we will correct it.

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