The product-analysis AI that identifies every new wheel and tyre, researches it, and writes the real-world fitment notes — and gets sharper with every order.

Spec sheets tell you a wheel is 8x18 ET45. They don’t tell you it fouls the caliper on a specific car, or needs a 5mm spacer to sit right. Forge does. It’s the product-analysis AI that identifies every new wheel and tyre, researches it, and writes the real-world fitment notes a good fitter carries in their head.
And it learns from every order placed across the network — so the fitment database gets more accurate the more people use it. Paired with Torque’s audited spec data, Forge is the other half of the moat: the product knowledge that turns "technically fits" into "actually works."
Forge recognises every new wheel and tyre that enters the catalogue — brand, model, finish, dimensions.
It gathers the real-world intelligence: clearance quirks, spacer needs, known good/bad fitments.
It writes plain-language fitment notes attached to the product — the caveats that prevent returns and complaints.
Every order across the network feeds back, so the notes get sharper over time — accuracy as a flywheel.
Every new wheel & tyre recognised and profiled — no manual data entry.
"Won’t clear a JCW Mini" — the caveats spec sheets never carry.
Network-wide order data makes the database more accurate the more it’s used.
Spec accuracy + product knowledge = fitment you can trust.
Catch the "needs a spacer" cases before the customer hits checkout.
Every retailer on the platform makes it sharper for all of them.
Cut returns and complaints from "technically fit but didn’t work" cases.
Onboard new ranges with the real-world notes already written.
Forge is why accuracy compounds instead of decaying.
We'll show you Forge running live against your real products — no slides. Turnkey store or this one tool, your call.
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