🔎 Product Intelligence

Forge

The product-analysis AI that identifies every new wheel and tyre, researches it, and writes the real-world fitment notes — and gets sharper with every order.

forge · product intelligence
Forge
What it does

"Won’t clear a JCW Mini. Fits, but only with a 5mm spacer."

Spec sheets tell you a wheel is 8x18 ET45. They don’t tell you it fouls the caliper on a specific car, or needs a 5mm spacer to sit right. Forge does. It’s the product-analysis AI that identifies every new wheel and tyre, researches it, and writes the real-world fitment notes a good fitter carries in their head.

And it learns from every order placed across the network — so the fitment database gets more accurate the more people use it. Paired with Torque’s audited spec data, Forge is the other half of the moat: the product knowledge that turns "technically fits" into "actually works."

How it works

Under the hood.

STEP 1

Identify

Forge recognises every new wheel and tyre that enters the catalogue — brand, model, finish, dimensions.

STEP 2

Research

It gathers the real-world intelligence: clearance quirks, spacer needs, known good/bad fitments.

STEP 3

Annotate

It writes plain-language fitment notes attached to the product — the caveats that prevent returns and complaints.

STEP 4

Learn

Every order across the network feeds back, so the notes get sharper over time — accuracy as a flywheel.

Capabilities

What you get.

🔎

Auto-identifies products

Every new wheel & tyre recognised and profiled — no manual data entry.

📝

Real-world notes

"Won’t clear a JCW Mini" — the caveats spec sheets never carry.

📈

Learns from orders

Network-wide order data makes the database more accurate the more it’s used.

🔗

Pairs with Torque

Spec accuracy + product knowledge = fitment you can trust.

🔁

Fewer returns

Catch the "needs a spacer" cases before the customer hits checkout.

🌐

Network effect

Every retailer on the platform makes it sharper for all of them.

Who it's for

Where it earns its keep.

Retailers

Cut returns and complaints from "technically fit but didn’t work" cases.

Buyers

Onboard new ranges with the real-world notes already written.

The platform

Forge is why accuracy compounds instead of decaying.

FAQ

Straight answers.

How is Forge different from Torque?
Torque is the audited spec (PCD, bore, offsets). Forge is the product knowledge — the real-world notes about what actually works on which car.
What does "learns from orders" mean?
As orders are placed across the network, Forge feeds the outcomes back into the notes, so accuracy improves with usage.
Does it need manual input?
No — it identifies and researches new products automatically, though your team can refine notes.
Is my order data shared with competitors?
No. Learning happens in aggregate on our infrastructure; your customer data stays private and in the UK.

See Forge on your catalogue.

We'll show you Forge running live against your real products — no slides. Turnkey store or this one tool, your call.

Book a demo →
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